January 31, 2023

The wireless technology behind on-time holiday shipments


As we head into another pandemic holiday season, logistics teams around the world are bracing for a busy time. Home delivery is now established as a normal way of shopping, and customers expect to receive orders quickly, with access to up-to-date information during transit. Deloitte predicts that online sales will increase by up to 15% compared to the last holiday season. As logistics teams and shipping lines prepare to handle increased volume, the need to automate and streamline operations is a priority. Any single step that can be eliminated or a repeated task simplified has an exponential impact, especially during peak activity times like the upcoming holiday season.

This is where RAIN RFID comes in.

Today, billions of everyday objects such as clothing, auto parts, luggage and medicines are connected to the internet and efficiently managed by business systems using RAIN RFID.

Like a small radio, a RAIN RFID tag attached to packages, crates, or pallets can identify and track shipments as they move through a distribution chain. Senders rely on RAIN RFID systems for visibility into their operations and to ensure packages move quickly and efficiently through networks.

Sometimes referred to as passive RFID or UHF, RAIN RFID tags are inexpensive and do not require batteries to operate. They can be read as close as a few centimeters or as far as several meters. RAIN RFID systems can identify up to 1000 items per second without line-of-sight, making them ideal for use in conveyors and sorting systems. RAIN is the fastest growing RFID market segment due to its low cost and ability to automate inventory and asset tracking across all industry sectors.

The advantages of modern RAIN RFID solutions

While most postal operations are already highly automated, they need to innovate to take their operations to the next level. The addition of RAIN RFID to track packages moving through facilities is an important step in automation. The real value of RAIN RFID technology is that it allows businesses to automate data collection and dramatically reduce human effort and errors. Packages and shipments are identified with no line of sight required so systems do not miss a package facing the wrong direction. Readers can simultaneously identify multiple RAIN RFID tagged items, increasing efficiency and helping businesses understand inventory levels, item locations, and intended destinations. By upgrading existing infrastructure with the latest technology, businesses can achieve increased visibility, flexible delivery and return traceability, delivering optimal reverse logistics at low cost.

The business case for RAIN RFID

According to Accenture, RFID has moved from a technology once used only in a handful of retail scenarios to being the basis of a solution that delivers business results to retailers around the world. In fact, at Accenture Retail RFID Study, the majority of retailers (80%) said the benefits of RFID cannot be replaced by another technology. RFID generates volumes of data that inform information-based decision making. During the pandemic, retailers around the world have used RFID to improve their omnichannel operations. In fact, according to the Accenture study, with RFID fully in place, retailers are reporting over 10% ROI.

RAIN RFID technology opens up possibilities

As an Internet of Things (IoT) technology, RAIN RFID enables an increasingly connected and automated era of manufacturing, shipping and logistics management. These solutions help organizations ensure they have the right items, in the right quantities, in the right places, at the right time. What’s more, organizations have never had a greater need for real-time data and information to make critical decisions to ensure their customers have the knowledge they need about the packages they expect and they rely on, especially as we head into what is sure to be a busy holiday shopping and shipping season.

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